My name's Jonathan. I used to design cars, bikes and washing machines.

Then I became a Dad and my world changed overnight. I soon realised how much of a juggling act being a parent can be, and how precious time is.

I began thinking about how to make everyday tasks simpler and less time consuming. This is the result: a range of products designed to help get things done more quickly and easily so that babies, toddlers and their parents can spend more time doing the fun stuff.

We hope you enjoy them as much as we do.